https://www.haleyernst.com/philosophy daily 0.75 2022-09-11 https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/f9fa86e0-ff0a-4786-96e4-2d9e3b849bd6/LittleDetails_Web__Philosophy+page_1.png Philosophy EXTRACT: After learning about the client’s mission, extract the true meaning. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/b57fe34b-d50e-483f-97ae-44c0e569311f/LittleDetails_Web__Philosophy+page_2.png Philosophy ILLUMINATE: Next, illuminate the details of what has been extracted. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/ba39d60d-fb75-45ff-be27-b44dbde67e13/LittleDetails_Web__Philosophy+page_3.png Philosophy RADIATE: Then, radiate the message through to the design solution. https://www.haleyernst.com/work daily 1.0 2022-09-09 https://www.haleyernst.com/work/gelato-2page-spread monthly 0.5 2021-10-30 https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635618251172-LRNPFTAIKF1QGRWWVKLU/gelato_mag_mockup_2.jpg Work - How to Make Authentic Italian Gelato https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/f84de7cf-c809-4a0a-9292-c66e345888fd/Gelato_Final_Spreads_Page_1.jpg Work - How to Make Authentic Italian Gelato https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1e85b723-7295-4279-aa96-7aff679a49d4/Gelato_Final_Spreads_Page_2.jpg Work - How to Make Authentic Italian Gelato https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/3fce8b15-691a-4697-bf79-fc103b3add0b/LittleDetails_Web__How-to+Article_1.png Work - How to Make Authentic Italian Gelato EXTRACT: A “How-to” article that is visually sophisticated and enticing to a young adult audience. Simultaneously, the viewer should learn about Italian culture. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/e0974282-2e0f-4e23-a008-213950a6d2b6/LittleDetails_Web__How-to+Article_2.png Work - How to Make Authentic Italian Gelato ILLUMINATE: An article about how to make authentic Italian gelato at home allows the reader to learn about another culture. Little details such as the callouts for the flavor variations, represent gelato spoons in each flavor which is a playful touch. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/452f98de-a79f-41bf-9dcd-cacd4f0e1e3a/LittleDetails_Web__How-to+Article_3.png Work - How to Make Authentic Italian Gelato RADIATE: Overall, through the design components such as the style photography, layout, and the typefaces, the feature is inviting, informative, playful, refreshing, and enticing to a young adult. https://www.haleyernst.com/work/curio-spice-company monthly 0.5 2021-11-11 https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635707994894-XMCWLSOL7TK58H6T83IC/Project+2%E2%80%94Bag_front-Current+View.png Work - Curio Spice Company https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635708692017-9KBC9N5O4TW36RK7W0I3/Logo+copy+2.png Work - Curio Spice Company https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635708912869-J1IV1E7XJDN341Y63R2L/Project+2%E2%80%94Bag_LEFT.png Work - Curio Spice Company Side View https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635708851219-IAONBKJAFBFA0WQLEI6S/Project+2%E2%80%94Bag_back-Current+View.png Work - Curio Spice Company Back View https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/21b5730b-19a9-411d-88c0-c921513b66d4/Project+2%E2%80%94Bag_front-Current+View.png Work - Curio Spice Company - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/769ef7cb-febf-4be6-97fe-d76603318960/LittleDetails_Web__Curio+Spice+Co_1.png Work - Curio Spice Company EXTRACT: A logo and shopping bag design that communicates the deep-seeded mission of ethical farming, sharing knowledge about spices, and sustainable practices. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/c90e5b84-8217-4335-b1c9-4b8d9ae39b3d/LittleDetails_Web__Curio+Spice+Co_2.png Work - Curio Spice Company ILLUMINATE: Small, meaningful details such as the accent in the letter “u” of “curio” in the logo, which reflects a growing crop and ties to ethical farming and the hard working farmers that grow the spices. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/4b3f7bd0-2af5-406f-ab03-8c2b02a66a1c/LittleDetails_Web__Curio+Spice+Co_3.png Work - Curio Spice Company RADIATE: A sense of appreciation of the farmers and spices sold are shown though the illustrations in the logo and the photography on the short sides of the shopping bag. Also, the choice of a bag made of recycled material supports sustainability. https://www.haleyernst.com/work/pasta-fresca monthly 0.5 2021-10-30 https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/35bf38d8-f3cf-4576-88e5-4b80ae86f605/2FINAL_Pasta_Fresca_Website_Animated_MockUp.gif Work - Pasta Fresca https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635709897287-FOBMV81C1JHUJXH1H7Y9/Pasta_Fresca_Favicon.jpg Work - Pasta Fresca https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635709878635-Q0R9ASTLIQGEK6OCDODP/Pasta_Fresca_Logo_RGB_Final+Logo+.jpg Work - Pasta Fresca https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/08768097-70f7-4082-92c1-4c2ee41dbe17/Pasta_Fresca_User_Persona_2.1.jpg Work - Pasta Fresca https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635710354364-A7ZPS9X4LEGDGXP0XC4U/Pasta_Fresca_Style_Guide_Style-Guide.jpg Work - Pasta Fresca https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1365961a-3846-47fe-95d7-1944ed89a628/LittleDetails_Web__Pasta+Fresca_1.png Work - Pasta Fresca EXTRACT: A responsive website that shared mission of a contemporary twist on Italian dishes while focusing on Italian traditions and values, such as the use of high-quality, fresh ingredients. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/9aa7abca-6b48-4564-a14e-7ae30fc8acf5/LittleDetails_Web__Pasta+Fresca_2.png Work - Pasta Fresca ILLUMINATE: Small touches such as a photo carousel, bring the viewer through how their food is made from start to finish. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/4276f29e-09f1-4ada-8098-6297b2e27b30/LittleDetails_Web__Pasta+Fresca_3.png Work - Pasta Fresca RADIATE: A website that uses warm and inviting photography and color palette that relates to the brand’s sense of togetherness and importance of traditional values. Additionally, the information is displayed in a clear and user-friendly manner. https://www.haleyernst.com/work/consumer-reports monthly 0.5 2021-10-30 https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635712868943-Q9E5L4ZEJL429RXJFHKS/ConsumerReports_Cover_Mockup2.jpg Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635713915631-R7JYWTQL7340ET16GR9L/PRJ_2-Masthead_Lockup_Final.png Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/09d84ed9-833e-4834-8e9f-e9da0d301c7b/CR_Mag_System_Board.jpg Work - Consumer Reports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635716124174-9REM37QGXWMY9BUBKPN6/CR-Mag_Cover_EPUB.png Work - Consumer Reports Please Click Image to View https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/f334cd7c-c832-42c3-a09d-b74c4faf92b1/Full_Magazine-RulelineForWebsite_Page_01.jpg Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/76d06072-32e2-47c0-832e-6cceae9abacd/LittleDetails_Web__Consumer+Reports_1.png Work - Consumer Reports EXTRACT: A magazine redesign that is new, fresh and clear but keeps the underlying mission of advocating for and informing consumers of products from various industries. This issue for consumers concerned with environmental health. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1f6d2f7d-f2ee-4fd1-bdd3-ce534cd55a39/Full_Magazine-RulelineForWebsite_Page_02.jpg Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/6121c342-3630-4c22-a0f1-a7e529b0c1ee/LittleDetails_Web__Consumer+Reports_2.png Work - Consumer Reports ILLUMINATE: Small details such as extension of motion in the water droplets on page 18 carry the reader to the next page and create depth. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/4da517dd-209a-4924-9c4f-9b187e973b63/Full_Magazine-RulelineForWebsite_Page_03.jpg Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/326cd332-80cf-460e-aa6f-4fa259cbf8de/LittleDetails_Web__Consumer+Reports_3.png Work - Consumer Reports RADIATE: A magazine that has informationorganized in a comprehensive manner while being playful and sticking to core values of Consumer Reports magazine: transparency, advocacy, information distribution, trustworthiness, and credibility. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/37ca0d21-464f-4830-91ec-1aa387326e9d/Full_Magazine-RulelineForWebsite_Page_04.jpg Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/104feefe-0ef3-4292-9257-96abe02c1b3f/Full_Magazine-RulelineForWebsite_Page_05.jpg Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1ae72d03-de2d-4435-992e-7a9ddf69cd14/Full_Magazine-RulelineForWebsite_Page_06.jpg Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/d5413e9e-3db8-4656-b326-4b57fc4433f3/Full_Magazine-RulelineForWebsite_Page_07.jpg Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/fe4973c8-54d4-404e-b9bd-19374fdaa975/Full_Magazine-RulelineForWebsite_Page_08.jpg Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/2e4eb5f2-1824-4dcf-95c5-0253881a9cca/Full_Magazine-RulelineForWebsite_Page_09.jpg Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/76d4f073-e2cc-4846-9342-1ccfe2361b37/Full_Magazine-RulelineForWebsite_Page_10.jpg Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/3f0539f7-31ce-46d9-b909-41b7021ddcbb/Full_Magazine-RulelineForWebsite_Page_11.jpg Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/d1d42717-fb3d-4eda-a4d3-2677e911a4eb/Full_Magazine-RulelineForWebsite_Page_12.jpg Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/4cea6cd8-a4c1-4538-96c9-2a341cbd8795/Full_Magazine-RulelineForWebsite_Page_13.jpg Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/315022c9-5262-40b1-a148-128516e41acb/Full_Magazine-RulelineForWebsite_Page_14.jpg Work - Consumer Reports https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/c0f35de7-4c21-46e5-97e2-4c9a2c050156/Full_Magazine-RulelineForWebsite_Page_15.jpg Work - Consumer Reports https://www.haleyernst.com/work/sc-virtual-job-and-internship-expo monthly 0.5 2021-10-30 https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/b0a45c38-bd83-4c6c-89f8-2a56b918ddfb/InstaMockup_CareerDevCenterjpg.jpg Work - Stonehill College Virtual Job and Internship Expo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635716789743-VIGEUV7BMYY1MY6272N0/CDC_Insta_posts_displayed4-01.jpg Work - Stonehill College Virtual Job and Internship Expo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/2982580e-0c01-4775-a1cc-9e630911e504/LittleDetails_Web__Job+and+Intern+Expo_1.png Work - Stonehill College Virtual Job and Internship Expo EXTRACT: A series of Instagram posts that are cohesive with Stonehill College’s branding, and inform, excite, and offer tips to college students searching for a job or internship. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/20d10eaa-8cf0-4807-ae63-6a8b14a7f511/LittleDetails_Web_.png Work - Stonehill College Virtual Job and Internship Expo ILLUMINATE: The detail of three arrows decreasing in opacity on the cover post intrigue the user to swipe through and learn more about the tip being shared. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/4747dc0d-c281-4679-85cc-fde59190b431/LittleDetails_Web__Job+and+Intern+Expo_3.png Work - Stonehill College Virtual Job and Internship Expo RADIATE: Each Instagram post is interactive to users through continuity of design elements with each swipe of a post, and they are informational and educational to college students interested in attending the Expo. https://www.haleyernst.com/work/kalonskincare monthly 0.5 2021-10-30 https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635720348254-7JN5LGJ3TTDDI6LAPDHV/Project_5_Skincare_Product_Line_All_Bottles-Front.png Work - Kalon Skincare https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635721104366-9YU2MZTNMR5MF4K50DUF/Project_5_Skincare_Product_Line_Final+Logo.png Work - Kalon Skincare https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635721776031-0WWKNFXU38WUAQS1FOF5/Project_5_Skincare_Product_Line_All_Bottles-Back.png Work - Kalon Skincare https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635721754347-R8BDHJEN023IREUVN19G/Project_5_Skincare_Product_Line_All_Bottles-Front.png Work - Kalon Skincare https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/1635720701829-MJXJSFMYM6ETA5687WYM/Project_5_Skincare_STYLE_GUIDE.jpg Work - Kalon Skincare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/fd225ddd-8daa-4838-928f-0acf9837beab/LittleDetails_Web__Kalon+Skincare_1.png Work - Kalon Skincare EXTRACT: A logo and product line that encapsulates the notion of self-love, defying societal beauty standards, and nourishing your body with natural and organic ingredients. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/23bc8fef-54ff-42e8-b53c-50711f932007/LittleDetails_Web-KalonSkincare_2.png Work - Kalon Skincare ILLUMINATE: The element of a plus sign on the packaging visually calls out the ingredients in each product that will be beneficial to the health of those that use the product. https://images.squarespace-cdn.com/content/v1/617c66cbc0c24560f27319ee/2431af2c-445b-461e-b499-81126e49ff0f/LittleDetails_Web__Kalon+Skincare_3.png Work - Kalon Skincare RADIATE: A logo design that is simplistic and clean to resemble the quality of the products. Along with skincare packaging that showcases the good-for-you ingredients which encourages self-care, while listing the key benefits of the product’s use.